We think this is an important problem area to explore because phishing and other forms of social engineering are still rampant on the web," a Chromium developer on the bug tracker for the change said, "and much research shows that browsers' current URL display patterns aren't effective defenses. We're implementing this simplified domain display experiment so that we can conduct qualitative and quantitative research to understand if it helps users identify malicious websites more accurately.
We plan to support this opt-out option indefinitely,
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